SSRI Workshop: Introduction to Survey Design

Learn more and register: https://ssri.duke.edu/fall-2026-workshops/ New to conducting surveys? This workshop provides a practical introduction to the fundamentals of survey design. Participants will learn how to determine when a survey is an appropriate research tool, develop effective survey questions, assess trade-offs in data quality, and identify potential sources of error in sampling and surveying respondents. The session is also useful for researchers who need to evaluate survey proposals or projects conducted by external vendors. Topics include: Determining when surveys are appropriate for a research question Strategies for writing effective survey questions Understanding and managing trade-offs in data quality Identifying sources of error in sampling and survey administration Evaluating survey proposals and approaches